Orchestrated the vision and editorial approach for the Spotify Selects Substack, establishing a distinct voice and high-caliber content standards to engage a dedicated audience.

Executed the end-to-end content writing and creative direction for the platform, ensuring every edition delivered unique value and reinforced brand authority.

Positioned Substack as a critical component of the owned channel ecosystem, prioritizing direct-to-consumer relationships and long-form storytelling in a fragmented media landscape.